Pre-mixed/RTD Alcoholic Drinks are also known as alcopops, and are available in the form of spirits which include rum, whiskey and other. These drinks are primarily spirit, malt, or wine based. These drinks are packed and prepared in the form of cocktail to consume directly. The sprints are diluted with fruit flavours and other soft drinks. The global pre-mixed/RTD alcoholic drinks market was valued at USD XX million in 2017 and is expected to grow at a CAGR of XX%, with the market expected to reach a valuation of up to USD XX million by 2025.
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The market for pre-mixed/RTD alcoholic drinks is expected to be driven by the increasing consumer demand for ready to drink beverages with low alcohol content levels. The changing lifestyle and drinking patterns of the consumer is majorly driving the growth of this market. In addition, increasing prominence of innovative, new and ethnic flavours and surging promotions and marketing by retailers is further expanding the pre-mixed/RTD alcoholic drinks market.
The global pre-mixed/RTD alcoholic drinksmarket consists of global and regional players including Bacardi Limited, Asahi Breweries, Ltd., Diageo plc., Halewood International Limited, Suntory Holdings Limited, The Brown-Forman Corporation, Pernod Ricard SA., Anheuser-Busch InBev SA/NV, and Mike’s Hard Lemonade Co. among others
Pre-mixed/RTD Alcoholic Drinks Market Key Segments:
On the Basis of Packing:
On the Basis of Product Type:
On the Basis of Distribution Channel:
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However, harmful effects with consumption of pre-mixed/RTD alcoholic drinks, vivid taxation and duties as well as cultural beliefs across various countries are hampering the growth of pre-mixed/RTD alcoholic drinks market. However, harmful effects with consumption of pre-mixed/RTD alcoholic drinks, and high taxation and duties are expected to hinder the market growth during the forecast period.
The global Pre-mixed/RTD Alcoholic Drinks market is segmented on the basis of packing, product type, distribution channel and region. On the basis of packingthe Pre-mixed/RTD Alcoholic Drinks market is classified into cans, bottles and others. Based on product type the Pre-mixed/RTD Alcoholic Drinks market is bifurcated into wine, rum, whiskey, vodka and others. Further, the Pre-mixed/RTD Alcoholic Drinks market is fragmented by distribution channel into departmental stores, hyper/supermarket, specialty store and online retailers.
Pre-mixed/RTD Alcoholic Drinks market by region segmented into North America, Europe, Latin America, Asia-Pacific and Middle East & Africa.
Table of Content (TOC):
Chapter 1 Introduction and Overview
Chapter 2 Industry Cost Structure and Economic Impact
Chapter 3 Rising Trends and New Technologies with Major key players
Chapter 4 Global Pre-Mixed/RTD Alcoholic Drinks Market Analysis, Trends, Growth Factor
Chapter 5 Pre-Mixed/RTD Alcoholic Drinks Market Application and Business with Potential Analysis
Chapter 6 Global Pre-Mixed/RTD Alcoholic Drinks Market Segment, Type, Application
Chapter 7 Global Pre-Mixed/RTD Alcoholic Drinks Market Analysis (by Application, Type, End User)
Chapter 8 Major Key Vendors Analysis of Pre-Mixed/RTD Alcoholic Drinks Market
Chapter 9 Development Trend of Analysis
Chapter 10 Conclusion
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